399 NW 2nd Ave, Ste. 150
Boca Raton, FL 33432
Dual Pricing
DUAL PRICING
You’ve probably seen Dual Pricing and not even known it. This program started in 2008 with gasoline stations offering a Cash Price and a Credit Card Price.
This program didn’t really start to get a foothold in the retail/restaurant/service areas until Covid-19. Most customers were understanding of the rising prices of Credit Card Processing, especially during the pandemic, and were very sympathetic with business owners.
ADVANTAGES OF DUAL PRICING
Increase Profit
Dual Pricing credit card processing offers complete transparency to customers. With clearly displayed cash and card prices, customers understand the cost implications of their payment method choice upfront. This transparency also builds trust with customers who don’t feel duped or blindsided.
Transparency
Dual Pricing credit card processing offers complete transparency to customers. With clearly displayed cash and card prices, customers understand the cost implications of their payment method choice upfront. This transparency also builds trust with customers who don’t feel duped or blindsided.
What is Dual Pricing?
Dual Pricing vs. Surcharging
How Dual Pricing Works
The merchant must provide the customer with a Cash Price and a Credit Card Price. We have designed a QR Code that is placed at the register at the time of payment.
The customer can scan the QR Code which will bring them to a website where they can search for the Cash Price and see the Credit Card Price.
It is up to the individual customer to either proceed paying with a Credit Card or simply use Cash to finalize their purchase.
The merchant can decide what percentage between 3% to 4% that they want to charge their customers. That is credit amount the customers will see when they pay. This percentage is what is paid to the processor for the credit card fees.
The Merchant pays just $39.95 in processing fees to the processor.
The Merchant will be required to have a sign with a QR code letting their customers know that there is a difference in price if they pay with credit card versus cash.
The QR Code will take the customers to a pricing sheet where they will see the cash v. credit price for various amounts.
Selling Dual Pricing
When selling Dual Pricing Program to a merchant, first you need to make sure you completely understand what you are selling – you should make sure you know and can explain Dual Pricing to them and how this will save them money.
Dual Pricing will cost merchants just $39.95 per month! This is a huge savings for them on their processing fees bill. To show them this you need to ask them for a processing statement for one month – then we can do a Sales Analysis for them that will show them how much money they will save each month. (see next slide)
If we cannot reprogram their current terminal for Dual Pricing, we do have terminals/POS systems available for them to purchase that support Dual Pricing. We will also provide them with a QR code sign to place by their register for their customers.
Another big selling point is that all our merchants are VIPs to us and we are always available to assist them when needed. We give the personal touch to our merchants.
Residual Earnings for you!
Here’s how it works. First, the merchant’s fees are raised to a level where you make money. The merchant, however, never is charged these fees because they are paid by the customer. This eliminates the merchant’s costs to accept credit cards, but you still make more money on the Dual Pricing account than you would with a traditional processing account priced at interchange plus.
866-998-3441 We Can Help Save Your Business Money – Contact Us Today!